Ellie Vail jewelry was founded in 2014 after former celebrity stylist Ellie Vail couldn’t find the quality of jewelry she wanted at the price point she could afford. She was fed up with fashion jewelry corroding quickly, especially when exposed to sweat or water. So, she set out to start a line of high quality fashion jewelry to fit her lifestyle as a South Florida native.
After realizing that stainless steel cuticle cutters didn’t rust after being left in water, Ellie set out to create her jewelry line using stainless steel as the primary material. It was apparent that there was a gap in the jewelry world and Ellie focused on filling it. Ellie Vail pioneered the water resistant jewelry trend, which set her brand apart from the rest.
Ellie Vail credits her “DIY” entrepreneurial strategy for most of her success. As a result, she built a multi million dollar e-commerce business within a few years. Ellie Vail has grown into one of the top fashion jewelry brands. Celebrities who favor the brand include Kylie Jenner, Kendall Jenner, Nicki Minaj, Hailey Bieber, Khloe Kardashian, Kate Hudson and many more.